They change the game!

Advertisements have always fascinated me. And good ones can keep me hooked! They say so much in just 60 seconds! Two of the new ads which caught my mind recently --- because they are quirky, very now, and fun to watch!

Pepsi — Change the Game! In a country where people (at least me!) are now getting fed of our cricketer demi-Gods, this ad hits you right on the spot with a tagline which has never been so apt!

What better way of showing how efficient, customer friendly and any time availability your call centres have!

To their creators I'd like to say only one thing - you guys make commercial breaks a better part of television now! ;)

Others will soon follow!

Marketing "magic"!

On the way to office yesterday, a street vendor got on to the bus I was traveling by (which happens pretty often here) to sell little booklets of general knowledge. The way he appealed to the passengers saying these books have information about all things and for all ages was amusing. Citing that his price was cheaper than the Rs. 3 the shopkeepers charged (he was selling it for Rs.2) and that questions from his booklet appear in all sorts of exams caused many passengers to reach for their money bags. He sold it to as many as 6 customers right in front of my eyes, before I started forming this post! He further went on to say that a cup of tea costs more than his bundle of knowledge and that prospective customers can go through the booklet before buying.

Keeping in mind the literacy level of India and the fact that he was a male one can assume he has been to school at some point in his life. But I'm sure he has not had any lessons in marketing unlike most of the educated lot. Still he's good at it, in fact very good.

These wonderful and unusual things keep happening all around us. We need to notice them more often.

Let's keep trying! :)